In early August I was approached by Tattoo Hero, a start-up company here in Ottawa. They wanted me to take some a bunch of images for their new clothing line and fresh website launch. To tackle their need of creating their brand image, we sought out to capture many options for various areas of the website. They were looking for several editorial fashion images with outfit swaps, single, couple and group shots with each the models and in 4+ different sets. The shoot took place in Montreal at the fantastic Two Horses tattoo shop, who were more than generous in letting us take over their space without them feeling the need to watch over us.
Enlisting the beauty of 4 models, the shoot started at 8AM in the top floor warehouse, complete with a wall of windows that would turn our awesome location into a massive sauna. Even with the A/C cranked it was 35C+ in there the whole time, cue towels!
Everyone held it together through the exhausting shoot and we were able to complete the many different shots as well as the entire clothing line in a tight 4-hour time slot. This was by far the most challenging aspect of the shoot. Setting up a studio in one room for the apparel, and mapping out the rest of the location to get our 4 different set looks. To battle the harsh morning sun coming through the windows, parchment paper was taped up and curtains clamped together to soften the entire space. This meant not having to use anything other than a reflector for the editorial shots, saving us precious time that would otherwise be spent setting up lights.
The whole team did a fantastic job organizing and assisting with everything we needed during the shoot.
- Photographer: Josh Hotz, www.joshhotz.com
- Video: David Nuff, www.designbynuff.com
- Models: Alex Néron of Railbender Studios, Barbara Lepitre, Shawn K Bennett, and Samantha Knoxx
- Styling, Art Direction and Assistants: Amber Allen, Minh Dao, Brandon Waselnuk
The new store has just been launched, click the image below to see our final product and get a 20% discount for a limited time!